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Jessilyn Persson’s journey from a humble farm to a life of financial freedom is a story of resilience, transformation, and purpose. Raised with the values of hard work and persistence, she grew up knowing the weight of financial limitations.
Photographer Credit: Irene Lay Photography
Determined to create a different life, Jessilyn spent two decades in corporate and public sectors, only to encounter pay discrimination, workplace harassment, and a crushing career burnout that took a toll on her well-being and family life. But that breaking point became her turning point.
In a powerful choice to reclaim her life, Jessilyn and her husband, Brian, set out to build their own business. With expertise in leadership, financial strategy, and real estate, they crafted a path to financial independence, not just for themselves but for others seeking the same freedom. Today, Jessilyn’s mission is to help women and couples create transformative wealth, guiding them to live with clarity, purpose, and abundance.
Photographer Credit: Irene Lay Photography
“For years, I lived in overdrive, balancing a demanding career, a side business, and raising my two young boys,” Jessilyn shares. “I ignored the stress, convinced I had to keep going no matter the cost. But when I reached a breaking point, I realized I needed to create a life that was sustainable and fulfilling, one driven by purpose rather than pressure.”
Recognizing a gap in mentorship for women, Jessilyn wrote Super Mom, Super Me: Bust Myths to Become a Super You, a guide to breaking free from cultural myths and embracing the power of being a woman and mother. In her book, she confronts the societal expectations that often hold women back, helping them to unleash their potential and transform their “almost there” into full success.
Photographer Credit: Irene Lay Photography
Her journey has made her a sought-after mentor, guiding others to shift their money mindset, align on wealth strategies, and build lives that reflect their deepest values. She has inspired countless individuals as a speaker, author, and wealth coach, dedicating herself to helping others step boldly into their worth and create the financial independence they deserve.
“For me, this journey was about more than financial success,” she explains. “It was about reclaiming my sense of self. Becoming HER means breaking free from limitations, living unapologetically, and helping other women do the same. It’s about confidence, purpose, and abundance.”
Photographer Credit: Irene Lay Photography
Through her coaching, speaking engagements, and Life by Design podcast, Jessilyn Persson continues to be a beacon of resilience and empowerment, showing women and families everywhere that a life of purpose, wealth, and joy is within reach. As she leads others on their own paths to freedom, Jessilyn is living proof that breaking through barriers is not just possible it’s transformative.
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Jessilyn is truly a courageous example of resiliency. Her light is a brilliant, beautiful example of how powerful passion and fierce determination create success. She is a true leader who has proven that, “Becoming HER means breaking free from limitations, living unapologetically, and helping other women do the same. It’s about confidence, purpose, and abundance.”
Thank you Jessilyn for continuing to share your beautiful message with the world!