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Aisha Taylor Issah, a trailblazing entrepreneur, ordained minister, and professor, is making waves with her innovative retail space, The Sistah Shop. Located in Atlanta's popular Atlantic Station, The Sistah Shop offers a unique hybrid model, showcasing products from over 500 brands owned by entrepreneurial women of color through curated collections and weekend pop-up vendors.
Despite its success, Issah’s store faced a challenging year, nearly on the brink of closing due to financial hardships. Issah turned to social media for support, a move that would lead to an unforgettable turn of events. Her plea caught the attention of entrepreneur Nehemiah Davis and influencer David Shands, who orchestrated a powerful “flash mob” of shoppers. These supporters, led by local business owners, flooded The Sistah Shop and purchased $14,000 worth of merchandise in a single day, revitalizing Issah’s business.
“I had no idea,” Issah tearfully shared with the crowd, having been in church “praying for a miracle” when the flash mob took action. This heartwarming moment of community support underscores the power of collaboration, showing the immense potential when entrepreneurs, influencers, and customers come together to uplift Black women-owned businesses.
Via Yelp.com
Via Yelp.com
Issah, a proud graduate of the University of South Carolina, Marist College, and New York Theological Seminary, has been a prominent figure in the entrepreneurial world. Her earlier venture, TAYLORmade~ Professional Career Consulting, co-founded with her sister, helped thousands of professionals reach their career goals. With The Sistah Shop, Issah continues her mission of creating opportunities for women of color, a passion reflected in her founding of the SIBEXPO in 2017.
Picture from social media
While Issah's journey has had its share of challenges, her perseverance and the community's response have cemented The Sistah Shop as a beacon of hope and empowerment for women of color. Through her store, Issah remains committed to providing a platform for minority women entrepreneurs to shine, ensuring their voices and products are seen, heard, and valued.
Via Yelp.com
This viral moment not only saved her business but also inspired countless others, proving that when women of color stand together, they can overcome any obstacle.
Aisha Taylor Issah, owner of The Sistah Shop at Atlantic Station in Atlanta, picture from her website
Let’s come together to ensure The Sistah Shop remains open and continues to uplift Black women-owned businesses. This shop needs to be a staple in our culture, so future generations can support its mission and become a part of this lasting legacy.
Visit them at 265 18th St NW, Suite 4180, Atlanta, GA 30363, or shop online at http://www.thesistahshop.com. To contribute to the #SavetheSistahShop campaign, visit http://sibexposhop.com/collections/savethesistahshop. You can help by becoming a vendor, donating, or sharing your story.
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